NRA Receives Overseas Promotion Funds

The U.S. Department of Agriculture (USDA) recently provided more than $234 million to help market American agriculture products overseas in the 2007 fiscal year (FY) that ended September 30, 2007. The allocations were provided under the Market Access Program (MAP) and Foreign Market Development (FMD) Program, both administered by USDA’s Foreign Agricultural Service.

Among the recipients of these funds is the National Renderers Association (NRA), which received $673,176 of the $200 million MAP allocations made to 67 organizations, and $949,676 of the $34.5 million in FMD funds provided to 22 organizations. The MAP figure is down from $860,149 received for FY 2006, but up from the $395,099 received in FY 2005. NRA’s FMD allocations are in line with previous years.

The MAP uses funds from USDA’s Commodity Credit Corporation to share the costs of overseas marketing and promotional activities with U.S. agricultural trade organizations, state regional groups, and cooperatives. Activities conducted with MAP funding include market research, consumer promotions for retail products, and seminars to educate overseas customers.

Under the FMD program, USDA establishes a trade promotion partnership with nonprofit U.S. agricultural trade organizations. Funding priority is given to organizations that represent an entire industry or are nationwide in membership and scope. Program activities focus on reducing market impediments, improving the processing capabilities of importers, modifying restrictive regulatory codes and standards in foreign markets, and identifying new markets or uses for U.S. products.

Other MAP allocations ranged from $86,686 to the Distilled Spirits Council to $13.7 million to the U.S. Meat Export Federation. After final export numbers are tallied, U.S. agricultural exports for fiscal year 2007 are expected to reach $79 billion, making 2007 the fourth year of back-to-back records. Fiscal year 2008 exports are forecast to reach $83.5 billion.

December 2007 RENDER | back